# What Is Flaunch?

Flaunch is a protocol for launching tokens and routing the value they generate after launch.

It is built around three core mechanics:

1. Trading fees can be allocated to the creator.
2. Creator revenue is paid in ETH.
3. The rights to that revenue are represented by an NFT that can be held, transferred, or managed by another contract.

This means a Flaunch token is not only a token launch. It is also a revenue position that can be used by creators, groups, launchpads, and treasury products.

## What Flaunch Does

When a token is launched on Flaunch, the creator can define:

* The Token Metadata
* The Starting Market Cap
* The Fair Launch Supply And Duration
* The Creator Revenue Allocation
* The Launch Time
* Whether Revenue Should Flow To A Wallet, A Group, Or A Manager

After launch, fees continue to flow according to those settings.

## Groups

Because revenue rights can be tokenized and routed, Flaunch can support Groups.

A Group can collect value from multiple tokens and direct that value toward staking rewards or automated buybacks around a shared community coin.

{% hint style="success" %}
Groups can be created for any ERC20, not only Flaunch-native coins.
{% endhint %}

{% content-ref url="/pages/njuE6R8eWpA5fv8apxQq" %}
[Launch a Group](/getting-started/launch-a-group.md)
{% endcontent-ref %}

## What Else It Enables

* Fixed-Price Fair Launches That Remove Early Price Risk
* Auto Buybacks That Follow The Price Upward
* Transferable Revenue Rights That Can Move To Better Stewards
* Community-Owned Structures Built Around Shared Fee Flows

## Why Builders Use It

Flaunch gives builders more than a token launcher.

It can be used to:

* Launch Tokens Quickly
* Build Launchpads On Top Of The API Or SDK
* Route Revenue Into Treasury Managers
* Create Group-Based Economies Around Shared Assets
* Build Products Around Tokenized Revenue Rights

## Continue Reading

{% content-ref url="/pages/ktCvruUTVUKV5eFyfc7x" %}
[Launch a Token](/getting-started/flaunch-a-coin.md)
{% endcontent-ref %}

{% content-ref url="/pages/KKanSI9loqloPkqKzc2C" %}
[Build a Launchpad](/getting-started/launch-a-launchpad.md)
{% endcontent-ref %}


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